BRAND VALUE
Lasting value for generations to come
We consistently stand for the same values: a home that retains its value for generations to come.
Hand-picked
properties
UPTON creates high-quality residential properties on the most exclusive sites in Europe.
Selected partners
worldwide
We work exclusively with internationally renowned architects, interior designers and landscape planners. We commission master craftsmen from the region to carry out the work; craftsmen who have mastered the skills passed down from generation to generation.
Uncompromising
perfection
Each of our Residences is an architectural gem, whose design and construction qualities are perfected without compromise down to the smallest detail.
Unique
architecture
The aesthetics of an UPTON Residence transcend architectural trends and will last for generations. Their modern, classic elegance is based on the sensual interplay of all components.
Sustainable
building culture
Our building culture bears witness to the highest intrinsic value. We are passionate about preserving the natural environment and regional values.
Curated
art
We offer the added value of art-curated residences through our exceptional collaborations with art historians, artists and gallery owners.
I founded UPTON based on the conviction that high-quality real estate development requires time, precision, and entrepreneurial responsibility. We don't develop for market cycles, but for long-term value. What matters is not the number of projects, but their quality, relevance, and their lasting impact across generations. UPTON consciously invests in markets with structural scarcity, high regulatory quality, and sustainable international demand.
Every project is based on a precise analysis of location, architectural quality, and long-term value retention. Our decisions are not driven by short-term opportunities, but by a clear long-term perspective.
As founder and managing partner, I bear personal responsibility for every UPTON project. My goal is to establish UPTON as an independent, high-end developer brand that is reliable for buyers, partners, and locations in the long term – across market cycles.
Mary-Ann Schoeller
Managing Director